Gluten-free? Gluten-reduced? What the fuck?

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We can’t call our Exile on North Street IPA “gluten free”, because it’s not gluten-free (please see Health Canada’s position here). We use Clarity-Ferm to reduce the level of gluten in the beer to less than five PPM, and we test every batch to make sure. We’ve given it to people who haven’t had beer in years because of Celiac, and they’ve been happy.